Which option best describes the component represented by the statement: 'Increase range profits by 20% by the end of the next fiscal year'?

Which option best describes the component represented by the statement: 'Increase range profits by 20% by the end of the next fiscal year'?

• A. Tactic
• B. Strategy
• C. Mission
• D. Objective

Answer: (D)

The statement is about a concrete, time-bound target, which makes it an objective. It specifies a measurable result—20% profit increase—and a deadline—by the end of the next fiscal year—typical of an objective that guides performance. In contrast, a mission expresses the organization’s purpose, a strategy outlines the overall plan to reach goals, and tactics are the specific actions used to implement that plan. So this component best describes an objective.

The statement is about a concrete, time-bound target, which makes it an objective. It specifies a measurable result—20% profit increase—and a deadline—by the end of the next fiscal year—typical of an objective that guides performance. In contrast, a mission expresses the organization’s purpose, a strategy outlines the overall plan to reach goals, and tactics are the specific actions used to implement that plan. So this component best describes an objective.