Demand-based pricing can be employed to change the demand curve for the use of perishable tee times.

Demand-based pricing can be employed to change the demand curve for the use of perishable tee times.

• A. Not applicable
• B. True
• C. False
• D. Depends

Answer: (B)

Dynamic pricing uses price as a lever to manage demand for perishable tee times. Since those slots can’t be stored or sold later, adjusting price based on demand signals, time of day, day of week, or weather can influence how many players choose to book at a given price. Lower prices on less popular times can attract more players, effectively increasing demand for that slot, while higher prices during peak times can temper demand to better match limited supply. This approach helps maximize revenue from a fixed, perishable inventory by shaping when and how many tee times are purchased.

Dynamic pricing uses price as a lever to manage demand for perishable tee times. Since those slots can’t be stored or sold later, adjusting price based on demand signals, time of day, day of week, or weather can influence how many players choose to book at a given price. Lower prices on less popular times can attract more players, effectively increasing demand for that slot, while higher prices during peak times can temper demand to better match limited supply. This approach helps maximize revenue from a fixed, perishable inventory by shaping when and how many tee times are purchased.