A one-time Sunday evening members-only scramble is an example of a player engagement program.

A one-time Sunday evening members-only scramble is an example of a player engagement program.

• A. True
• B. False
• C. Not applicable
• D. It depends

Answer: (B)

False. Engagement programs are ongoing, structured efforts to keep members involved over time. A single Sunday evening scramble is an isolated event, not an ongoing initiative with recurring activities, defined goals, and measurement. A true program would include a planned sequence of member activities, clear objectives (such as increasing repeat visits or boosting retention), a regular schedule, targeted participant segments, and metrics to gauge success. The scramble could be part of a broader engagement program if it’s one component of a planned, repeating set of activities, but by itself it does not constitute a program.

False. Engagement programs are ongoing, structured efforts to keep members involved over time. A single Sunday evening scramble is an isolated event, not an ongoing initiative with recurring activities, defined goals, and measurement. A true program would include a planned sequence of member activities, clear objectives (such as increasing repeat visits or boosting retention), a regular schedule, targeted participant segments, and metrics to gauge success. The scramble could be part of a broader engagement program if it’s one component of a planned, repeating set of activities, but by itself it does not constitute a program.